PDL Creative

Leadership, Infrastructure, and Production for fashion and lifestyle brands

PDL Creative works with brands to define their visual identity, build the systems behind modern content creation, and produce campaigns that support storytelling and growth.
Led by the former Rebag Executive Creative Director Paul de Luna, the studio applies his experience scaling creative operations to help brands build the infrastructure and workflows required to produce high-impact visual content.

  • Leadership

    Leadership

    Guiding a brand’s creative direction across campaigns, e-commerce, and storytelling while shaping strategies that enable creative, marketing, and e-commerce teams to scale together.

    • Creative direction and campaign development

    • Brand identity and storytelling

    • Direction of internal teams and agencies

  • A woman in a white lace dress holding a small beige Prada handbag, with metallic silver nails and rings, sitting on a sheer lace fabric.

    Infrastructure

    Designing the systems and internal capabilities that allow brands to produce high-quality visual content consistently and at scale.

    • Internal studio design and setup

    • Production workflows and content pipelines

    • Automation and technology integration

  • A brown leather shoulder bag with a black strap, surrounded by gold and white jewelry, wine glasses, and Christmas ornaments on a white table

    Production

    Creating high-end photography and motion for brand campaigns and visual storytelling.

    • Campaign photography

    • Brand films

    • Casting, locations, and curated creative teams

  • Available for fractional creative leadership, consulting engagements, and campaign production.